Giordano launches campaign promoting talented Saudi youth

Giordano Saudi Arabia, one of the leading international retail apparel brands, launched a campaign to encourage the youth of Saudi Arabia in celebrating their talents in visual arts through spray painting.
Called Nisa’ai and Rejali campaign, the initiative aims to encourage Saudi youth to unleash their visual artistry gift expressing culture and heritage via spray painting — a street art form growing in popularity among the young population in the Kingdom. In conjunction with the initiative, Giordano has signed Firaz Bawazir, a spray paint artist from Saudi Arabia as its ambassador.
“We are proud to engage the youth in Saudi Arabia for a worthy cause — celebrating their talents in visual arts and extolling their culture. Through this campaign, Giordano provides the youth a platform to express their creativity as well as promote local culture to the next generation. With Nisa’ai and Rejali, we hope to encourage the youth of today to celebrate their culture and pass the torch to the next generation,” said Hani Abdul Aziz Saab, chairman, Textile and Garments Co. Ltd. — Giordano Saudi Arabia.
Giordano and Bawazir will shortlist 20 artworks among those received. The finalists’ works are displayed at Giordano stores in Jeddah’s Red Sea Mall for public voting till June 7. A total of three winners will be selected on June 9 and will receive cash prizes.
Also, in conjunction with the campaign, Bawazir will create exclusive designs, which will be produced as limited edition Giordano T-shirts.