Saudi products steal show at wedding expo

The 15th Saudi International Wedding Exhibition 2014 was launched in Jeddah under the sponsorship of Princess Moudi bint Nasir bin Abdulaziz at Hilton hotel.
The exhibition, showcasing wedding trends, bridal dresses, jewelry and decorations, was organized to spread awareness among people, especially women interested in this field.
More than 2,500 visitors attended the exhibition and were impressed by the handmade products by 45 Saudi families that included clothes, jewelries, beauty products and house hold products.
The three-day expo with the participation of more than 170 Saudi as well as other international companies was jointly organized by the Jeddah Chamber of Commerce and Industry (JCCI) and XS Conventions and Exhibition Company.
In her inaugural speech, Princess Moudi said she is very pleased to see Saudi productive families who are experts in providing wedding clothes, decorations and jewelries display their products in this event.
She further said that their participation showcased the success of the event and confirmed the continued success of the productive families in the exhibition.
“Other families will be motivated to participate in such exhibitions and develop their capabilities while making a name for themselves in the market,” she said.
She also emphasized that workshops be held to help these families to develop their skills in art and craft.
Iman Adil Al-Shakour, president of the Organizing Committee, said the Saudi International Wedding exhibition was distinguished by a comprehensive approach to the latest developments in the bridal world.
The event, he said, represents an exciting family experience for visitors who want to see and get a broader knowledge of the local and international products and services under one roof.
“The show is unique in that visitors from across the Kingdom can see, touch, taste, hear, compare and learn about the products and services all displayed under one roof, from wedding dresses to decorations, and other arrangements,” she said.
Al-Shakour said the exhibition has developed a great reputation as it is the largest gathering of businesswomen with the latest fashion, designers and new trends attracting young brides, families, and the affluent expatriate community who benefits from attending the largest bridal exhibition in the Kingdom to source their wedding requirements.
She said the exhibition reflects the evolution of the industry. It has also helped to develop locally produced beauty products after many new international companies entered the domestic market.
“The aim is to provide the latest business information to small and medium-sized wedding planners, companies and entrepreneurs,” she said adding, “There is no doubt that the growing market for weddings in the region is directly affected by the development of other markets such as gold and jewelry where people spend an estimated 700 million dollars annually.”
According to current statistics the beauty industry and related items have recorded the highest increase of almost up to 15 percent per annum and $1.7 billion this year, according to official reports. The per capita consumption of perfumes, cosmetics and face and body care in the Arabian Gulf is one of the highest in the world, she said.