MBS brand solutions, products enter emerging markets

BASF has introduced the Master Builders Solutions (MBS) brand in Russia, Turkey, the GCC countries — for example Saudi Arabia and the UAE — as well as Kazakhstan.
The brand strengthens BASF’s industry orientation; it stands for BASF’s commitment to provide the whole construction industry with tailored products and solutions. MBS has already been introduced in the Asia Pacific region. It will be completely rolled-out worldwide by the end of the second quarter 2014.MBS draws on a number of successful specialty brands such as Master Builders, Glenium and Ucrete. It is based on a more than century-old tradition of innovations for the construction industry.
The region’s economies are showing strong growth rates and high investments in infrastructural and other construction projects. With its comprehensive portfolio marketed under the MBS brand, BASF is offering state-of-the-art construction chemical solutions to support its local partners.
“Important projects such as Al-Masjid Al-Haram expansion in Makkah, King Abdullah Financial District (KAFD) in Riyadh and SADARA in Jubail, are strengthening the country’s social and economic performance. We are proud to be part of this progress by offering solutions, which are based on our global know-how and provided by our local experts,” said Dick Purchase.