Nissan GT-R sales hit record high in Middle East

RENOWNED FOR ITS all-conquering road and track performance, the popularity of Nissan 315km/h GT-R has produced an equally unparalleled sales success across the Middle East.
Known as ‘Godzilla’ by its innumerable enthusiasts, its unequalled mix of blistering pace and everyday usability has resulted in a 32 percent surge in sales across the region for the period January to August 2013.
This powerful performance builds on the already impressive 12 percent rise in sales seen over the period in 2012.
“No vehicle could convey Nissan’s core philosophy of innovation and excitement better than our indomitable Nissan GT-R,” said Samir Cherfan, MD, Nissan Middle East. “Despite the nameplate’s presence in Nissan’s portfolio for more than six decades, a convincing direct competitor is still yet to appear which can go head-to-head with GT-R on performance, versatility, exclusivity and value.
“Those who buy a Nissan GT-R not only buy a vehicle, but they are buying into a rich history of automotive excellence; they are buying something which exudes passion, something which exceeds all their expectations of what a super car should be.”
The flagship model of its line-up, GT-R lies at the heart of Nissan’s global brand marketing campaign where it is appropriately featured alongside the world’s fastest man, Usain Bolt: double Olympic Champion, GT-R enthusiast and Nissan’s Director of Excitement. The advertising hoarding in Dubai International airport, depicting these great speed icons of our time, set a Guinness World Record last year as the largest example of its type.
Considered to be one of the greatest series of road cars, the first GT-Rs were produced in 1969 (codenamed KPGC10) and soon became the flagship of Nissan performance as the Skyline GT-R. It remained as part of the Skyline family for the KPGC110, R32, R33 and R34 derivations, becoming known simply as Nissan GT-R in 2007. Since then, it has received regular enhancements with Mizuno-san declaring in 2012 it had become the car he always hoped the GT-R to be.
While many consider it to be near motoring perfection, Nissan has made a commitment to further enhance and refine its “unique supercar.”