G-Shock marks anniversary at Life Store

In collaboration with MSA Saudi Arabia, the authorized agent and distributor of Casio products in the Kingdom, G-Shock organized an event at Life Store in Jeddah to mark its 30-year anniversary.
The event was marked by an innovative designed display of an array of G-Shock watches catering to different fashion tastes.
Globally G-Shock is continuing to support the fashion, art and music scene by creating a series of events across the four corners of the earth and now being present in Saudi Arabia to honor existing artists in addition to encouraging new entrants in this progressive and artistic industry.
G-Shock is the “ultimate tough” watch. It was born from a developer's dream of “creating a watch that never breaks.” Guided by a “Triple 10” development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. Today, G-Shock continues to take up challenges beyond the limits of time and common sense driving innovation and distinctive state-of-the-art designs.