Juffali’s prime goal: Career chance for youth of the nation

E. A. Juffali & Brothers has a checkered growth since its inception over six decades ago.
Notably, it has established a training center qualifying Saudi youths for certified degrees that enable them to seek job opportunities in the private sector or join the company’s plants and various utilities within the Saudization program.
The corporation was established in 1946 by the three sons of Abdullah Juffali — Ebrahim, Ali and Ahmed. E. A. Juffali & Brothers. The group began its business by venturing into the fields of electric power, communications and cement, which led to the signing of an agreement with Siemens in 1954 for power plants, medical equipment and lighting.
Juffali stepped forward to the field of commerce by obtaining the sole agency in Saudi Arabia for some of the largest international firms that are pioneers in their fields.
It then moved on to manufacturing some of the products that it had imported.
Juffali became involved in various commercial fields, i.e. printing with Heidelberg, computer with IBM, cars and trucks with Mercedes-Benz, auto parts and accessories with Bosch, tires with Michelin, heavy equipment used in road works, building cranes, loading and offloading with Liebherr, tractors and agricultural equipment with Massey Ferguson, as well as many others.
Activities extended to landline and mobile phones with Ericsson, while in cooling, air-conditioning and maintenance, it formed links with Carrier, Kelvinator and Frigidaire.
In the field of chemicals, Juffali formed partnerships with Dow Chemical, DuPont and others.
Juffali continued to involve itself in various pursuits such as petroleum well drilling collaborating with Nabors, prefab steel building with Butler, projects establishment with Fluor, insurance with Munich Reinsurance, technical equipment used in workshops with Bosch and others, as well as cleaning equipment imported from Karcher.
In the field of industry, Juffali established a number of plants through licenses that were acquired from the manufacturing companies for the production and assembly of trucks, tractors, air-conditioners, refrigerators, steel buildings, heat insulating materials, industrial adhesives, sinks and hard surfaces and cable welding material.