Rolls-Royce Wraith makes debut in the Kingdom

MOHAMED Yousuf Naghi Motors (MYNM), the sole dealer of Rolls-Royce Motor Cars in the Kingdom, celebrates 10 years representing the Rolls-Royce brand by hosting the launch of the most powerful Rolls-Royce in history. 
“With an elegant fastback design and the ability to accelerate from 0-100 km/hr in just 4.4 seconds, the 624 bhp-model from the world’s pinnacle super-luxury marque
presents a unique character defined by power, style and drama, and a hint of noir, while maintaining the hallmark Rolls-Royce attributes of luxury, refinement and handcraftsmanship. We launch the ultimate gentlemen’s gran turismo, a car that embodies the spirit of Charles Stewart Rolls,” said Geoffrey Briscoe, regional director, Middle East, Africa and Latin America, Rolls-Royce Motor Cars.
“The most powerful Rolls-Royce in history, Wraith promises the sense of adventure and speed that drove our founding forefathers. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today.
“Despite being revealed for the first time now, the Wraith is already an astounding success in the Kingdom. Our limited allocations for 2013 are completely sold out and the order books are looking very healthy. Wraith will definitely attract a new demographic to the brand, it is a car that will appeal to a slightly younger audience, and one that will quickly establish itself as the ultimate gentleman’s gran tourismo,” said  Stavros Paraskevaide, MD, MYNM (BMW Group).
“The fact that this year we celebrate a decade of successful collaboration between Rolls-Royce and Mohamed Yousuf Naghi Motors makes it an even more prestigious occasion, and we are delighted to now unveil it in the region.”
In profile, Wraith’s sweeping fastback design gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world-class athlete poised in the starting blocks. Further expression of dynamic intent can be seen in Wraith’s deeply recessed grille, wide rear track and dramatic two-tone presentation.
 Rolls-Royce Motor Cars Coach doors open to reveal an interior complete with softest Phantomgrade leathers and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth.
The interior ambiance is complemented by Starlight Headliner, a Bespoke feature available beyond Phantom family cars for the first time. 1,340 fiber optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky.
Performance delivers on the promise of Wraith’s styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic ZF transmission.
With Wraith, agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. Furthermore, the debut of Satellite Aided Transmission (SAT) technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.
Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style and then selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance.
A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.