BMW road show thrills customers

LAST week, customers and BMW enthusiasts in Jeddah were given the chance to experience sheer driving pleasure first hand as part of the 2013 BMW road show – an experiential event designed to showcase the latest models, innovations and technology from the BMW brand.
The road show organized by Mohammed Yousuf Naghi Motors (MYNM), the exclusive importer of BMW Group vehicles in the Kingdom, the event took place at the Park Hyatt Marina in Jeddah. Participants were taken through the wide range of driving, design and technology options available on BMW vehicles, while gaining a greater understanding of the brand. Guests also enjoyed a personalized driving experience that allowed them to test the vehicles’ high performance, luxury and comfort levels in a safe and controlled environment.
“At the heart of the BMW brand is the sheer driving pleasure that our drivers feel when behind the wheel of any BMW. Events like the BMW road show, therefore, provide the ideal platform for prospective customers, who are looking for high performance, luxury and innovative cars, to experience this for themselves. It also allows us to showcase the full capabilities of the BMW model line-up and impart valuable knowledge on how best to utilise the power and driver assistant features of our models in a safe and responsible manner,” said Stavros Paraskevaide, MD, MYNM (BMW Group).
Guests at the event had the opportunity to experience a number of models from the BMW line-up, including the flagship BMW 7 Series, BMW 6 Series Gran Coupe and BMW X1 in addition to the world’s best-selling premium car, the BMW 3 Series.
MYNM recently announced its sales results for the first three months of 2013, in which it ranked among the top three best performing Middle East markets in terms of number of cars sold. “The popularity of our BMW models continues to grow and as such, our models are in high demand. However, we will not rest on our laurels and will seek to create further opportunities, in which to reach new audiences,” added Paraskevaide
MYNM and BMW Group Middle East are committed to promoting road safety through regular BMW Driver Training sessions at world class venues.
Furthermore, the brand has increased safety on the roads through its ConnectedDrive driver assistance technologies such as Lane Departure Warning and Park Assist.