Prince Sultan applauds Midwan Edutainment’s work

Midwam Edutainment, a Saudi Arabia-based technology company offering turnkey solutions for 3D, Virtual Reality (VR) and Augmented Reality (AR), received recognition and positive feedback for its project revolutionizing a UNESCO World Heritage site, Bait Nassief in Jeddah, using multiple technology platforms.
Midwam Edutainment showcased this technology at the Saudi Travel and Tourism Investment Market Forum (STTIM), held in Riyadh between March 29 and April 3.
Prince Sultan bin Salman, president of the Saudi Commission for Tourism and Antiquities (SCTA) who commended Midwan Edutainment’s work, said: “By changing how we experience our environment, the best of AR and VR technologies also prompt growth of other verticals such as tourism and education.”
He added: “These pioneering technologies are currently implemented by the SCTA in 25 museums in Saudi Arabia. Midwan’s work in Jeddah’s UNESCO World Heritage site is one-of-a-kind.”
Khalid Muawad, co-founder and chief technology officer, Midwam Edutainment, said: “By weaving technology with imagination, we are creating such newly demanded aesthetics.”
Hattan Nassief, head of the development department at Midwam, highlighted the company’s augmented reality technologies to Prince Sultan bin Salman, president of the SCTA who applauded the ability of these technologies to change the landscape of the tourism market in the Kingdom.
Mats W. Johansson, co-founder, president and CEO of Eon Reality, Midwam’s foreign partner, said: “We have opted to cooperate with SCTA for its pioneering role on the technological levels.”
Sponsored by the Saudi Commission for Tourism and Antiquities, Saudi Travel and Tourism Investment Market Forum is a key event with multiple activities aimed to both B2B (business) and B2C (public) target groups. This year, more than 80 local and international experts discussed issues of relevance within tourism, investment opportunities and the future of the market in Saudi Arabia during 40 workshops and lectures catered to the tourism work force.