Rainbow Milk enters platinum category of Saudization

Rainbow Milk has a long history in the GCC, especially in Saudi Arabia where it shares a close relationship with many generations.
Rainbow Milk has now become part of consumers’ lives for generations. But not many people know where it comes from.
FrieslandCampina, a European company with extensive global reach and experience, has been a key player in the GCC’s dairy industry since 1955. It offers western Europe high quality milk manufactured, produced and packed locally in a factory based in Jeddah.
FrieslandCampina is a dairy cooperative with more than 19,000 member farmers; the company capitalizes on this and delivers high quality dairy products with its "grass to glass" business model. The model is anchored on the ability to have full control of the whole chain, from the farms (grass) to the final product (glass), which not many multinational companies have. With more than 120 years of knowledge on farming, food production, food safety, health and nutrition, FrieslandCampina has managed to gain consumers’ trust.
Rainbow Milk factory in Jeddah has achieved 38 percent Saudization, which puts the organization into the platinum category as per the labor laws of the Kingdom. The factory has started employing women.
On the sustainability front, the factory has successfully managed to reduce electricity consumption by 25 percent compared to 2013, and even managed to reduce water consumption by 30 percent compared to 2013. Recently, FrieslandCampina acquired the ISO 14000 certificate.
The factory’s ready-to-drink rainbow product range includes Freshy, the newly launched dairy drink that won the Middle East’s Beverage Award in dairy drink category at the Arab-Asian Alliance Awards (AABA).
Sami Abukhashaba, HR director of the company, says: “The GCC dairy market is growing rapidly; it is one of the fastest growing markets in the world. Saudi Arabia is the biggest dairy consumer among the GCC states.”