Fawaz Alhokair Group launches first Saudi KidZania branch

Fawaz Alhokair Group opened the Kingdom’s first KidZania at Mall of Arabia in Jeddah on Friday.
KidZania is described as the world's fastest-growing edutainment brand, introducing kids to more than 80 careers in an indoor replica of a real-life city, complete with kid-sized streets, buildings, utilities and vehicles. Poised to become an educational landmark, KidZania Jeddah endeavors to empower, inspire and entertain children aged 4-14 throughout Saudi Arabia.
KidZania Jeddah offers as many as 100 role-playing activities at more than 60 establishments with a range of difficulty levels to meet the abilities and interests of each child. Kids can choose to pay for goods and services with KidZania's own currency or they can choose to work.
The attraction puts children in a pint-sized, kid friendly city, allowing them to role play and test drive careers of every kind – from pilots navigate airplanes, TV anchors, firemen and chefs to doctors, police officers, journalists and shopkeepers.
KidZania is a city just for kids, complete with a hospital, fire station, beauty salon, bank, radio station, supermarket, television station, pizzeria and theater. Kids are paid for their work in KidZos, the official currency of KidZania.
The opening ceremony was attended by Xavier Lopez, international executive chairman and founder of KidZania in Mexico, as well as Salman Alhokair; Stuart Breakwood, CEO of Kidzania Jeddah; Maged Al-Najjar, Kidzania GM; Iman Bakr, marketing manager, social figures and media representatives.
"The opening of KidZania Jeddah exemplifies how families from around the world have embraced the KidZania concept," said Xavier Lopez Ancona, president and founder of KidZania.
Alhokair, said: “We are honored and delighted to join the ever-growing KidZania nation, where children can imagine a better world and become global citizens through their experiences at our park.”