ZTE unveils new logo

Chinese smartphone manufacturer ZTE has unveiled a new logo as part of a rebranding of sorts.
The logo features a rounder, more streamlined design that is just part of a broader effort by the company to implement its new “M-ICT” (Media Information Communications Technology) strategy aimed at driving innovation and growing its market potential.
The new strategy also brings a philosophy that ZTE has dubbed “Cool — Green — Open” (CGE) which aims to deliver innovative, sustainable technologies in an open, collaborative manner.
Under its new strategy, ZTE hopes to open up its market presence:
“ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business,” said Shi Lirong, president and CEO of ZTE Corporation.
“Our new M-ICT strategy will open up a total addressable market of $3.5 trillion for ZTE, far bigger than the $50 billion telecommunications market.”
This is aimed at growing market potential and driving innovation.
Shi Lirong, president and CEO of ZTE Corporation, said: “ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business.”
The CEO said: “Our new M-ICT strategy will open up a total addressable market of $3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market.”
The new logo is a part of the rebranding and it’s rounder and more streamlined and the new slogan, “Tomorrow never waits,” needs no further explanation.