Putting Twitter back on track

The drama surrounding the top position in Twitter can finally be put to rest; the interim CEO and co-founder, Jack Dorsey, has been named the permanent CEO of the company.
It took some time because the tense board of Twitter was reluctant to turn the position of Dorsey into a permanent one because it needed someone who is dedicated to the position, not serving in the position of CEO in another company as Dorsey is doing.
Besides being the CEO of Twitter, he is also the founder and CEO of Square, a mobile payment startup. Twitter board members were insisting on a CEO in a position to make a full-time commitment to Twitter, reported New York Post.
However, the performance of the interim CEO since he took the position back in June has allured them to finally give him the chance.
Dorsey was selected to serve on the Board because of the perspective and experience he brings as one of Twitter’s founders and as one of Twitter’s largest stockholders, as well as his extensive experience with technology companies, Twitter said in a statement.
It did not take long for the newly-named CEO to start hinting about his new vision in running the company; first things first, he wants to revive and repair the relations with developers and with employees.
Just a couple of days after the announcement, he opened the company’s developer conference with an apology and a promise.
“Somewhere along the line, our relationship with developers got a little bit complicated, a little bit confusing, a little bit unpredictable,” said Dorsey as reported by Mashable.
“We want to come to you today first and foremost to apologize for our confusion. We want to reset our relationship and we want to make sure that we are learning, we are listening and that we are rebooting.”
Being a major player in the technology startups, he knows how important it is to have app makers and service providers able to interact with the platform.
“We can’t stand alone, we need your help, we need the help of everyone in the room,” Dorsey said.
“We need to make sure that we are serving all of those organizations and all of our developers in the best way because that is what is going to make Twitter great.”
As for the employees, although he started his tenure with a layoff of about 300 staff, for the remaining ones, he promised giving one third of his stock.
Given that he owns what amount to one percent of the company’s stock, that is a big and definitely a nice surprise to Twitter’s employees; he needs their commitment and their enthusiasm to revive the company that looked like it lost its direction after its former CEO decided to leave over some dispute with the board.
Dorsey noted that he would “rather have a smaller part of something big than a bigger part of something small,” as Mashable reported.
Now the company is stable, we can expect a lot happening in the coming months on how Twitter is seeing its position on the social media map; it has been a week and we have seen some moves already.