Thursday 28 June 2012
Last Update 29 June 2012 1:56 am
Swiss structured cabling specialist Reichle & De Massari (R&M) has announced the opening of its new Saudi office in Riyadh. This is the company’s first office in the Kingdom, in line with regional expansion plans and R&M’s strategy of providing strong local customer support.
The official launch was held at the Sheraton Riyadh in the presence of Swiss Ambassador to Saudi Arabia Peter Reinhardt. Company owner and executive board member Martin Reichle was present for the inauguration of the company’s first Saudi office as well as to strengthen ties with members of the Saudi business community. During this important event, R&M also recognized their business partners in the enterprise and telecom market segments, along with major end-users in the Kingdom.
To complement R&M’s new sales office, the company will establish an assembly facility in Riyadh and has increased its sales force in Dammam and Jeddah to effectively cover the eastern and western parts of the country.
R&M’s new Riyadh office will effectively meet the growing demand for the Swiss company’s innovative copper and fiber range.
Martin Reichle, R&M owner and executive board member, said: “The Kingdom’s opportunities in the IT sector are very significant and underscores the country’s farsightedness and long term vision. We’re extremely pleased to be contributing to the country’s growth.”
Jean-Pierre Labry, EVP, R&M Middle East and Africa, said: “Customer demand is one of the key drivers behind our expansion as we’re witnessing an uptake in IT spending in Saudi Arabia. Nearly every industry vertical is now investing heavily in network infrastructure to satisfy current and future broadband needs at the enterprise and end user level.”
R&M Saudi’s MD Manzoor Ali, said: “Our objective is not to move a Box, but to offer customized solutions designed to fit customer requirements.”
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