Creative ways to attract employers’ attention

It is very difficult to land a job these days. The competition is high and resumes (CVs) are no longer enough to reflect someone’s abilities to match a certain position.
You need to work hard in a creative way in order to stand out in the crowd and find your way into an interview, or even better, to get a job offer.
That was what Graham Allgood exactly did to land himself an internship position with one of the biggest media and advertising companies in New York.
For starter, he was precise when he defined his goal; “The problem; how do I catch the attention of the largest and fastest growing media agency in the world?” he wrote on his blog telling the story.
Obviously, to sell an idea to a company specializing in media and advertising, you need to do nothing other than speaking to them in the language they understood the best, marketing.
The next step was to choose the proper channel to attract their attention. In social media, specifically in Snapchat, he found the best possible way.
“My solution was to market myself to the media agency by targeting them with my own ad campaign. I needed to match its brilliant progressive thinking and innovative content.
“Running a creative campaign in a new media space would show the agency my skills in design, negotiating media space, and publishing attractive content,” he completed the story on his blog.
“I needed a platform where I could easily target the agency’s employees. Snapchat’s on demand geo-filter was the answer, it allowed me to publish my ad in a specific geographical space.”
Once he finished designing the geo-filter, he spent some time analyzing the best time to run it. He was following the company’s snapchat account and noticed that the account was usually active on Tuesdays. He purchased that slot from Snapchat, and ran the campaign during the working hours of the company.
Within hours, the media company reached him through Twitter with a thrilling tweet “Best thing we’ve seen in months! You rock man! Love the design.”
Later that day, at 4 p.m., he received an e-mail from the director of social media at the company asking him for an interview the very next day.
“To say I was excited about the response would be a huge understatement. During the interview, I was able to tell Monica all about the analytic results of my campaign. I had over a thousand views of the filter and my personal website views increased by 400 percent!” he blogged about it.
Although Allgood initially wrote on his blog that the company told him that all the summer internships were taken, it eventually offered him a paid summer social media internship, as reported by Mashable.
It is a story of dedication and creativity that landed an aspiring individual an amazing opportunity. And since reading about it, I wonder how many of us are thinking of doing the same, of going the last mile to reach our dreams, and even if some of us did, would he or she find a company that appreciate such initiatives?