The sponsorship agreement will help to spread the message that all children should be restrained in the back seat of a vehicle in an appropriate child seat or booster seat.
Chevrolet will sponsor the Buckle Up In The Back schools road show, which visits schools across the UAE to educate children, teachers and parents about the "buckle up" message.
Buckle Up In The Back was established by Lesley Cully in May 2010.
Since September 2011, the start of the latest school year, Buckle Up In The Back has visited more than 20 schools and educated over 5,000 schoolchildren about the importance of using a child or booster seat and wearing a seat belt.
Traffic accidents are the leading cause of infant mortality in the UAE, accounting for 63 percent of all child deaths in the country, while child and boosters seats are recognized as the most effective method of reducing infant mortality in the event of a traffic accident.
Research shows that they can reduce infant fatal injuries by up to 71 percent.
Chevrolet's sponsorship will enable Buckle Up In The Back to visit even more schools to further promote the message that children should be restrained in the back seat of a vehicle in a child seat or booster seat.
As part of the sponsorship support, Chevrolet will provide Buckle Up In The Back with the use of a Chevrolet Captiva and supply a variety of educational materials to distribute to the children visited by the schools road show.
"I strongly believe that children should be educated about their own safety," said Lesley Cully, Founder of Buckle Up In The Back.