Most recently in the US, the well-known Brand Marketing Strategy Consultant Said Baaghil launched his second book "The Power of belonging". Said Baaghil holds 20 years of experience in the industry of marketing from the beginning of his career in the US till he moved most recently in the gulf region. Baaghil’s track record of achievements and his innovate way of building brands, has earned him the reputation as the “an indomitable force in the field of marketing," is simply and unequivocally a maven of the industry.
In his recent book "The Power of Belonging", Baaghil first illustrates the importance of establishing a sense of belonging by exploring the question: “Who owns the brand?” This leads to an in-depth study of the brand development process beginning with an idea, then closely examining the needs, wants and trends affecting consumers in order to connect these factors with the original idea in order to develop the brand. 
He further explains that it takes careful planning and delivery of a consistent message for any brand to develop from an idea to a part of the target market’s lifestyle.  But, if this understanding is achieved, a brand can ultimately belong to the consumer, demonstrating exceptional loyalty to not only its qualities, but to the full emotional and sensory experience that is associated with it. He supports this view with numerous case studies of local, regional, and global business successes.
The book is now available on all major online book stores such as Amazon.com and will be available in the Kingdom in September 2011. For further information on the author, please visit .