The campaign’s goal is to spread awareness of the importance of
the tourism sector among citizens and promote it as one of the best job
providers in the world.SCTA Chairman Prince Sultan bin Salman indicated tourism has a major role to play economically.The
campaign is addressing jobseekers directly and those who influence
young people’s career decisions such as the education sector and
families, promoting the advantages of working in the tourism sector.The
SCTA campaign will highlight the advantages offered by official funds
for potential investors if they employ skilled local national manpower,
and to encourage them to invest in the fields of training and tourism
education.The campaign will cover the tourism sector’s demand for
related training and education in the Kingdom. During the forum, many
brochures were distributed on tourism jobs.