RIYADH, 7 November 2006 — Almarai, world’s biggest integrated dairy company, launched a unique sales promotion of its Tinned Processed Cheddar cheese in Gulf. The consumers are gifted with a series of collectible premium magnets with embossed images from different parts of GCC, when they purchase Almarai processed cheddar cheese multi-packs. Specially marked packs of four 113g tinned cheese are available in all major supermarkets and mini markets in the Kingdom and in the Gulf countries.
Each pack carries a collectible magnet. There are ten magnets in the series for collection and each magnet carries an authentic image. The quantities are limited the authentic visuals embossed on the magnets reflect the past and present glory of the region. They are educational and entertaining to children and grown ups alike.
The images include a traditional fort in Najran, Green Mountains of Jizan, King Fahd Causeway, a traditional house of Qatar, camel race of UAE, King Abdul Aziz’s palace in Riyadh, Burjul Arab of Dubai, Kuwait towers in Kuwait city and the grand mosque of Bahrain.
