New Warranty From Canon Middle East

Canon Middle East (ME) has introduced a new warranty program to improve support for its customers in the Middle East. Covering the Gulf, Levant, Egypt and Iran, the Middle East Warranty will apply to all of Canon’s consumer imaging products (scanners, printers, BJ faxes, multifunction devices) and photo-video products (digital, still, camcorder). Canon Service Centers will provide service in each country, with the one-year Middle East Warranty covering parts and labor on manufacturing defects.

“This initiative is designed to further strengthen Canon’s reputation for dependable, feature-rich products, and improve after-sales service. Canon is looking to provide a higher degree of support to its professional users, including tighter control of the quality of repairs and turnaround time,” said Gordon Jones, president, Canon ME.

Nineteen Canon Service Centers, accessible through more than 30 repair points in countries throughout the Middle East, are networked together to process service and support claims for end users. Since Canon ME became a full subsidiary last year, the company has been upgrading its systems to ensure that customers in the Middle East receive exactly the same service levels expected anywhere in the world.

“If Canon customers have a problem with their product, they can take it to the Canon Service Center, where dealers can trace the product history easily online. Canon has developed sophisticated information systems to increase access to vital service information,” said Gennaro Bifulco, project supervisor, ME Warranty Program. “The information systems also help Canon track its product usage across the region, allowing it to understand customer requirements better, and combat the sale of counterfeit or illegitimate goods.”

Arab News Compunet 29 April 2003