PARIS: Britney Spears has landed her first high fashion modeling campaign as the new face of Paris-based Kenzo.
The 36-year-old singer said she had been waiting for the “right fit and the right opportunity” to represent a luxury brand.
Celebrity photographer Peter Lindbergh snapped Spears in relaxed styles that feature denim, baseball caps and florals, as well as the princess of pop’s signature exposed midriff.
The campaign is for the denim-focused “Collection Memento No. 2” that Kenzo previewed last September.
.@britneyspears is the new face of KENZO! The Queen of Pop was photographed by @peterlindbergh for the new KENZO campaign, featuring the iconic Bamboo Tiger print. Discover the campaign on https://t.co/9iIg0nBm0Q. #KenzoLovesBritney #KENZO #CollectionMemento2 pic.twitter.com/Fcm5hoxieH
— KENZO (@kenzo) March 20, 2018
The brand said “Lindbergh captured Britney in all her American dream glory and beauty.”
Spears previously has been the face of her own fragrance line.
