After tasting significant success in the BeyBlade metal fusion and masters version events in Saudi Arabia, Newboy chose babyshop to conduct a series of activities across babyshop stores in the Western Region.
The grand finale was held at babyshop flagship store, The Dome.
Saudi and expatriate parents saw their children actively participate in the BeyBlade 4D version, which enabled them to develop competitive skills.
Commenting on the event, NewBoy National Sales Manager Raed Salha said it was an outstanding experience that exceeded their expectations.
The event concluded with the distribution of prizes like PS4, Xbox and iPad Mini to the winners.
Babyshop, which is part of Centerpoint, features the latest collection of merchandise in the world of animation and action heroes. Featuring the widest range of licensed character merchandise in the market, the collation includes everything from Spiderman, Ben 10, Smurfs, Disney cars and planes, Hello Kitty and Barbie.
First launched in Kuwait in 1973, Centerpoint now has 182 stores across Saudi Arabia, the UAE, Kuwait, Oman, Bahrain, Qatar, Jordan, Egypt, Libya and Lebanon.
The benefit of this event has been the enhanced value offerings to its customers in terms of visually exciting events, shaping consumer perceptions and increasing brand recall.
“Babyshop offers the same great value for money in a visually exciting destination for the whole family. It is shaping consumer perceptions, increasing brand worth and fueling future growth for the group in the mid-market retail section,” the company stated.
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