Etihad unveils new livery on A380

Etihad Airways, the national airline of the UAE has unveiled a new livery design, which will be introduced across its fleet.
Created by major brand consultant Landor Associates in partnership with Etihad Airways, the new livery is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi.
The result is a “striking and unique” livery design, which will present Etihad Airways as the airline of a progressive and innovative cultural hub, firmly rooted in its rich history.
The new livery was unveiled as Etihad Airways’ first A380 rolled-out of the paint hangar at the Airbus Finkenwerder facility in Hamburg, Germany.
James Hogan, president and chief executive officer, Etihad Airways, said: “Only a few months ago Etihad Airways unveiled the new cabin interiors for our A380 aircraft and we are now proud to show the world how this aircraft will look on the outside.
“The striking new livery also continues our commitment to breaking from convention and doing things differently. This is a real divergence from the norms of traditional airline livery design and will stand out in the sky and at every airport we fly to.”
The design pattern named "Facets of Abu Dhabi" uses a color palette which reflects the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colors seen in the Northern Emirates. The design development involved researching design options among Emiratis and international travelers to help select the final "winning" livery.
Peter Knapp, global creative officer of Landor Associates, said: “Etihad Airways is undoubtedly a leading airline on the international stage and this new livery is a real step change in the industry.”