Nintendo boss to cut pay in half after profit dive

TOKYO: The head of Nintendo said he would slash his salary in half after announcing a 30 percent dive in nine-month profit on weak demand for its new Wii U console as gamers are enticed by cheap, downloadable games for mobiles.
President Satoru Iwata said he would draw a reduced salary for five months to atone for the downturn, while other members of the board will take a pay cut of between 20 and 30 percent.
When asked if his pay cut could extend beyond June, Iwata said: “I will make a decision after looking at the management situation at that time.”
Nintendo is due to hold an analyst conference to outline plans for a new business strategy.
The news comes just over a week after the Kyoto-based company shocked investors by warning it expects to slip back into the red in the year to March and slashed its Wii U sales forecast owing to weaker-than-expected holiday season demand.
Analysts have criticized the system’s limited game selection, as rivals Sony and Microsoft enjoy robust demand for their new PlayStation 4 and Xbox One consoles.
“Nintendo’s worse-than-expected performance is mainly due to a slump in the Wii U,” said Hideki Yasuda, a games analyst at Ace Securities in Tokyo.
“They haven’t released attractive games titles which slammed the brakes on console sales. Also, its rivals have seen strong demand for their consoles which is taking market share away from Nintendo.”
The three giants of the $44 billion global videogames market are locked in a tough battle against cheap — or sometimes free — games that can be downloaded to smartphones and tablets.
Nintendo has also faced criticism for refusing to license some of its iconic brands, such as Donkey Kong and Super Mario, for use on mobile applications.
But Iwata hinted at a move into the mobile games business, saying that “how to utilize smart devices is the theme of our management policy conference (Thursday).”
On Wednesday Nintendo said it earned 10.20 billion yen ($98.8 million) in the nine months to December as revenue fell 8.1 percent to 499.12 billion yen. It also reported a 1.58 billion yen operating loss.
The company’s shares have fallen about 12 percent since it warned it would make a loss this fiscal year and sell just 2.8 million units of the Wii U worldwide.
That is less than a third of its earlier forecast for 9.0 million consoles, and deals a blow to its hopes of matching the blockbuster success of the original Wii. Nintendo launched the Wii U in late 2012.
By contrast, Sony had sold more than 4.2 million PlayStation 4 consoles by the start of this year, less than two months after its release.
December videogame hardware sales reached $1.31 billion as gamers flocked to hits including “Grand Theft Auto V” and military shooter title “Battlefield 4,” according to market research firm NPD Group.
To help shore up its embattled stock, Nintendo on Wednesday announced it would buy back nearly 8.0 percent of its outstanding shares.
The grim forecast is especially disappointing for a company that scratched its way back to profitability last year thanks to a sharply weaker yen, which inflates Japanese firms’ repatriated profits.
Nintendo has previously blamed weak earnings partly on high development and marketing costs for the Wii U, launched in late 2012, although sales of its 3DS handheld console and related game titles fared better. It cut prices on both consoles to boost sales.
This month, Iwata apologized to shareholders for the downturn, saying that “my duty, more than anything else, is to revive our business momentum.”
It is not uncommon for Japanese executives — who tend to make far less than their US and European counterparts — to take pay cuts when results come in below expectations or in the case of unethical behavior.