L’azurde unveils Farahi collection

L’Azurde, a major gold and diamond group, confirms its strong presence in the MENA markets by unveiling a new collection for brides consisting of jewelry pieces holding designs that reflect the concept of luxury called Farahi.
Farahi collection, which consists of various designs inspired from the whiteness of the wedding dress and made from 18-carat white gold, reflects the personality of every bride who desires to have a dreamy and magical look on her wedding day.
What distinguishes Farahi collection this year is the focus on the creativity by presenting classic and modern designs to meet all the brides’ desire for uniqueness during this occasion.
L’Azurde’s designers were able to craft classic designs with the utmost simplicity, while maintaining the character of luxury to the brand. As for the modern designs L’Azurde knew that the bride who is not afraid of change and loves to refresh her appearance will definitely be captivated by the modern designs and will sparkle in them to be the focus of attention in the night of her life.
Ayman Al-Haffar, executive GM, L’Azurde Saudi Arabia, says: “L’Azurde is proud to be the only in its field to present a new brides’ collection every year even more brilliant and outstanding from previous years.”
He added: L’Azurde’s experience made it understand women in all their different characters and traditions to always fascinate them and consistent with each unique personality. Therefore, we launched Farahi collection this year with classic and modern designs that are entirely different through the use of the latest technology in the art of jewelry to suit all tastes in Saudi Arabia and the rest of the Gulf market.”