BMW AG recognizes Kingdom as key market, terms MYNM sales as exceptional

IAN ROBERTSON, MEMBER of the board of management BMW AG, sales and marketing BMW, held meetings with Mohammed Yousuf Naghi Motors (MYNM), the Kingdom’s official BMW Group importer. The visit marks strong recognition by BMW Group for the positive sales results achieved across the Kingdom.
MYNM increased BMW and MINI sales by 19 percent over the same period in 2013 - its best ever for first six months. It was also the second biggest market in the
Middle East after the UAE in terms of the number of vehicles sold, clearly demonstrating Saudi customers’ desire and appreciation for high performance luxury cars as well as the strength of the brand in the Kingdom.
The top-selling BMW was the flagship 7 Series, with a reported 18 percent increase in sales. The BMW 7 Series continues to garner popularity with the affluent Saudi consumers in addition to the government sector and large commercial entities who want the best in premium luxury motoring.
Commenting on his visit and the importance of the Saudi Arabian market to the BMW Group, Robertson said: “The excellent results achieved by Mohammed Yousuf Naghi Motors during the first six months of this year helped contribute significantly to the BMW Group’s impressive sales in the Middle East, which in turn helped fuel our growth globally. Saudi Arabia’s importance is therefore undeniable - its discerning customers have an appreciation and desire to buy into the very best and most luxurious brands, which is why our top-of-the-range BMW 7 Series model continues to be a best-seller. I want to take this opportunity to thank Mohammed Yousuf Naghi Motors for its remarkable performance and unwavering commitment to our brands.”
During the course of Robertson’s visit, Mohammed Yousuf Naghi, owner of Mohammed Yousuf Naghi Motors, hosted the delegation on a tour of the company’s facilities. The importer has invested $80 million in improving its infrastructure, including the opening of the world’s biggest BMW Group servicing facility. The two groups also discussed the importance of MYNM’s ongoing focus on exceptional customer service, extensive product offering and premium facilities to cater for the brands’ continued growth, as well as the company’s future plans to ensure continued success.
Mohammed Naghi also provided the delegation with insight into the strength of the Saudi economy - the result of a wise financial strategy implemented by the government of Saudi Arabia. Under the leadership of Custodian of the Two Holy Mosques King Abdullah and Crown Prince Salman bin Abdulaziz, the Kingdom’s economy continues to grow and as such, its automotive market is one of the fastest growing in the world and therefore hugely important to the BMW Group. Mohammed Naghi was also optimistic about the continued growth of the Saudi economy as well as the automotive market, which rose by 18 percent in 2012.
Commenting on the significance of Robertson’s visit to Saudi Arabia, Mohammed Naghi, said: “We are delighted to have Robertson as our guest of honor and appreciate his visit as it encourages us to maintain our position as one of the best BMW Group Middle East importers and achieve even greater success. There’s no doubt that the first reason behind this success is God’s will, followed by our customer’s support and trust who we thank and make the promise to put more effort in improving our service levels to exceed their expectations. I also want to thank the team for their ongoing support in serving our customers and achieving greater customer satisfaction.”
BMW Group Middle East increased BMW and MINI sales by 22 percent over the same six-month period in 2013, clearly demonstrating Middle East customers’ appetite for high performance luxury cars as well as the strength of the two brands in the region. The top selling BMW model was the BMW 5 Series, followed by the BMW X5 Sports Activity Vehicle and flagship BMW 7 Series, while the MINI Countryman was the best-selling MINI model.