Saudi Arabia among top performing markets for BMW in first half

MOHAMED Yousuf Naghi Motors (MYNM), Saudi Arabia's BMW Group importer, has recorded its best ever first six months of a year with a 19 percent sales growth for BMW and MINI cars during the first half (H 1) of 2013 compared to the same period in 2012.
As many as 2,085 vehicles were sold to customers making Saudi Arabia the second biggest market after the UAE in terms of the number of BMW and MINI cars sold in the Middle East. Testament to the strength of the Saudi market, these figures highlight the continued demand for BMW Group vehicles and the importance of MYNM's ongoing focus on exceptional customer service, an extensive product offering and premium facilities to cater for the brands’ ongoing growth. They also demonstrate customers’ appetite for luxury vehicles.
The flagship BMW 7 Series was the bestselling model, with an 18 percent increase compared to the same half year period in 2012. The leading luxury sedan in the region and consistently among MYNM's best selling vehicles, offers the epitome of luxury, elegance and innovation, all of which are qualities appreciated and desired by discerning customers in the Kingdom.
A core product for BMW Group, the BMW 5 Series was the importer’s second highest volume selling model followed by the BMW 3 Series. Bigger, sportier and more dynamic, the sixth generation BMW 3 Series was launched in the Kingdom last year. It is the first BMW model to be available with three different lines — Modern, Sport and Luxury — that have three distinctive design personalities for the exterior and interior.
The BMW 6 Series was also a top seller, with sales increasing 255 percent compared to the same half year period in 2012. The all-new BMW 6 Series Gran Coupe was a big contributing factor to the overall 6 Series sales growth.
MINI also continued to be popular among audiences in Saudi Arabia. Sales during the first six months of this year increased by 21 percent and were led mainly by the MINI Countryman followed by the MINI Hatch. MYNM recently welcomed the seventh member of the MINI family — the MINI Paceman — claimed to be the world’s first Sports Activity Coupe. With its active and dynamic elements and smooth design, it is already proving to be a popular addition to the importer‘s portfolio.
Commenting on the record sales growth, Stavros Paraskevaide, MD, MYNM (BMW Group), said: “These impressive half year results clearly demonstrate Mohamed Yousuf Naghi Motors’ commitment to the ongoing growth of the BMW Group brands as well as its significant contribution to the Kingdom’s burgeoning automotive industry. As our portfolio grows, so will our focus on providing premium quality products and services to all our customers across all areas of the business — there is a lot more to come in 2013 and we are confident that we'll end the year with another record performance.”


Overall, BMW Group Middle East reported a 22 percent growth in sales for H1 2013 compared to the same period last year; "the world's most successful premium automotive manufacturer" delivered a record breaking 12,657 BMW and MINI vehicles to customers across 13 Middle East markets.