Monday 6 August 2012
Last Update 6 August 2012 1:50 am
LG Electronics (LG), an innovator and leader in home appliances, organized its 7th cooking competition at the Hilton Jeddah. More than 500 women registered and participated for the LG Life Tastes Good Championship Competition.
"Cuisine of the world at comfort of your home" was the theme of the competition. Contestants were engaged in preparing perfect recipe for a green, healthy lifestyle. They created nutritious and delicious foods using LG's innovative cooking technology involving a faster cooking process and higher energy. Winners in each category were selected based on various parameters, such as taste, time and quality of presentation skills.
Contestants were challenged to create dishes in specific time, using LG's SolarDom, part of LG's lightweight oven range which cooks three times faster than conventional ovens. After a tough battle resulting in many wonderful culinary creations, Kholoud Sohail Ahmed and Walaa Sabri won in the team category, while Mashael Al-Otaibi, who won in the single individual category, will represent KSA in the LG regional cooking contest being held in Dubai in October where winners will be qualified to join the LG global cooking contest in South Korea toward the yearend.
John Lee, president of LG Electronics KSA, said: "We are glad that the competition had an overwhelming response. LG's cooking competition definitely attracts interest among Saudi women using the latest home appliances. Organizing and sponsoring such events encourage women to enjoy cooking."
Sanginn Lee, senior marketing manager home appliances, said: "We are investing in the cooking category at a local level by continuing to provide consumers with premium cooking appliances that combine smart technology with stylish design. The LG cooking competition is a creative platform for LG to showcase its great SolarDom Light wave Oven and also other range of cooking appliances, while also reinforcing our premium positioning and encouraging people to enjoy cooking."
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