Saturday 4 August 2012
Last Update 4 August 2012 2:04 am
ICONIC, the new retail concept from the creator of Centrepoint, has opened its first store of the Al-Ahsa region, at Al Othaim Mall Hofuf. The store is spread across a total retail area of 25,000 sq ft and is aimed at becoming the region's trendiest fashion lifestyle destination for families. ICONIC boasts of dedicated spacious departments for fashion, accessories, footwear, kids wear, gifts as well as gadgets.
The fashion section in the store features over 140 brands. It all adds up to a unique, visually exciting experience for the store visitor. It also offers a wide variety of niche and cult brands from High street to Bridge, available for the first time in Hofuf and would be music to the ears of the fashion enthusiasts of the city.
Raza Beig, CEO of Splash and spearheading brand ICONIC, added: “ICONIC is all about creativity and offering our consumer a memorable experience.”
Unveiling ICONIC at Al Othaim Mall, Hofuf, T.S. Vedapuri, the group's eastern region COO, said: “The prime objective of our new brand ICONIC, which was conceived just 2 years before in the UAE and within a short span of time managed to become a lifestyle destination for youthful spirited individuals of all ages, is to change the face of the retail market.”
He added: “The decision of opening an ICONIC store at Hofuf was based on the confidence that we gained so far from the fashion loving people of the city and here we have Denim, Trends, Formals, Boutique, Street/Sport/Beach and Intimates. The Trends section features the latest looks, which are heavily influenced by the latest catwalk. While the Boutique Section features a spectacular collection of embellished gowns, funky party wear and more. In other words, ICONIC is truly a store for the family and a one stop wardrobe solution for all.”
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