Monday 30 July 2012
Last Update 30 July 2012 2:55 am
Binan, described as one known for offering only the finest quality jewelry, has launched a new collection of unique diamond jewelry. The collection adds to its signature the most distinctive, attractive and elegant jewelries including a variety of rings inlaid with diamonds and precious stones such as rubies, emeralds and sapphires.
"Binan's business concept is to offer customers distinguished jewelry. Each piece produced is one of a kind that you can't find anywhere. Binan's jewelry pieces are characterized by their unique design and high quality in terms of brightness and fire of the diamond. Binan diamonds also come with attested certificate of lifetime warranty," said Mohammad Al Saadi, chairman of the board of Binan Jewellery.
"We're not aiming to generate huge profits as much as educating customers on type of diamond, clarity, grade, brightness, fire and overall cut appearance. This is what they should consider when buying diamonds. Beside the explanation and full information about jewelry, customer has the right to take the piece of jewelry he wants to buy to a specialized third party (grader) for testing," he added.
"The market is full of diamonds, and there is a big difference between a piece of diamond and another, so the customer has the right to know the quality of the diamond piece of his choice." Binan showroom is located at Albasateen Centre on Tahlia Street in Jeddah.
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